Wool & Woof came to life in early 2017 after Sarah spotted a gap in the market for British made, natural, comfortable and stylish dog beds.
She had been selling rare breed sheepskins informally at a couple of Christmas fairs months before. They sold like hot cakes and many customers bought them for their dogs and sent her photos of their dogs enjoying them afterwards.
Her own research in to the dog bed market had found a plethora of brightly colored options, predominantly composed of man made materials and manufactured abroad. Many of her customers told her how they were struggling to find something they would want on show in their living room or kitchen. If it was washable, British made and supported British farmers even better.
Sarah hand picks all the Wool & Woof beds. She carefully selects only those best suited to a dog, ideally the densest, springiest wool providing support and comfort. She offers a bespoke service to provide the right bed for you and your dog's needs and is always happy to answer any questions you might have.